Released earlier this year The World Is Flat drew much attention and press. I have to admit it seemed like hype to me, until a friend pointed out a few of his findings. Such as: if you don't keep your skills and education up to date, someone more motivated than you will take your job or livelihood.
Reading the book, I found myself constantly bobbing my head, finally understanding the relationship of evolving technology, failed business ventures and captured opportunities. For example, I learned why Mexico is losing jobs to China and how a freeware program called Apache had I.B.M. at its knees.
One passage that really captured my attention is on page 252:
“Lucky for us, we were the only economy standing after World
War II, and we had no serious competition for forty years. That gave us a huge
head of steam, but also a huge sense of entitlement and complacency- not to
mention a certain tendency in recent years to extol consumption over hard work,
investment and long-term thinking. When we got hit with 9/11, it was a
once-in-a-generation opportunity to summon the nation to sacrifice, to address
some of its pressing fiscal, energy, science and education shortfalls- all the
things that we had let slide. But our president did not summon us to sacrifice.
He summoned us to go shopping."
While some may dismiss Mr. Friedman's reasoning, even if you don't read every page (and there are many) his presentation is crisp and non-technical- bringing meaning to a sequence of event that changed our economy and way of life.
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